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The “Von Restorff” effect predicts that when multiple similar products are presented on a shelf, the product that differs from the rest is more likely to be remembered. 

Formulating the Von Restorff effect, we use psychological synchronicity and physical senses to influence consumer norms making our product appealing via strategic thinking and valuable contrast. Using subtle graphic design or package aesthetic, we differentiate our product from other similar monotonous offerings on the market, disrupting yet not devaluing its presence amongst competitors.We enable products to leave positive imprints on the community, offering usability, better choice, security, and familiarity for a better on-ground purchase experience. 


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